At Strider, we love riding bikes, and we love inspiring kids to ride
Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.
Our Philosophy
Strider builds quality products focused on proper fit and function for the rider.
Strider believes in the importance of a strong brand identity.
Strider supports distribution channels committed to educating customers.
Strider serves customers with an empathetic, just, and generous heart.
Our Values
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Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.
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Strider values passionate people who believe their efforts will change the world for the better.
Strider will be the #1 global brand that teaches kids to ride and inspires a lifelong love of riding.
Our Story
Strider was established in 2007 in Rapid City, SD, and the world has changed a lot since then.
Benevolence
We know that many kids face much greater challenges than learning to ride a bike. To do our part, we created the Strider Rider Fund to support local, national, and international charities addressing these challenges.