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Our Mission

At Strider, we love riding bikes, and we love inspiring kids to ride

Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.

Our Philosophy

Strider builds quality products focused on proper fit and function for the rider.

Strider believes in the importance of a strong brand identity.

Strider supports distribution channels committed to educating customers.

Strider serves customers with an empathetic, just, and generous heart.

Our Values

  • Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure.

  • Strider values passionate people who believe their efforts will change the world for the better.

Our Vision

Strider will be the #1 global brand that teaches kids to ride and inspires a lifelong love of riding.

Our Story

Strider was established in 2007 in Rapid City, SD, and the world has changed a lot since then. 

We Believe

  • Life is better when riding a bike.
  • Balance leads to confidence, courage, and happiness.
  • ANY child that can walk can learn to ride easily and safely.
  • Your life as a parent gets better when your child is mobile.
  • Kids are awesome.
  • Failure is OK.
  • Kids learn best through play.


    We know that many kids face much greater challenges than learning to ride a bike. To do our part, we created the Strider Rider Fund to support local, national, and international charities addressing these challenges.