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Strider Bikes Sells 2 Millionth Bike, Approaches $20 Million Annual Revenue Mark

Strider Bikes Sells 2 Millionth Bike, Approaches $20 Million Annual Revenue Mark

From garage startup to category disruptor, Strider expands to India, Israel, Germany and other markets


Rapid City, S.D. (Oct. 16, 2018) – With the click of a button, one family near Omaha, Nebraska, turned their son’s birthday dreams of having a new bike into reality with the purchase of a Strider 12 Sport. Little did they know, their purchase signified the 2 millionth Strider Bike sold since the company’s founding in 2007. To commemorate the milestone, Strider filled the blue Strider 12 Sport box to the brim with additional accessories.

Strider reached this milestone less than three years after celebrating the sale of the 1 millionth Strider Bike in February 2015. By the end of this year, Strider anticipates reaching the $20 million annual revenue mark.

Strider Bikes was founded in 2007 by inventor and serial entrepreneur, Ryan McFarland. What began as McFarland seeking a solution to help his 2-year-old son fall in love with everything two wheels has grown into a company that has disrupted the “traditional” way children learn to ride. McFarland has been an active proponent in reversing the trend of declining bicycle ridership among all ages, recently speaking about getting children into bicycling at Interbike, the annual bike industry event.

“It really was born in my garage out of necessity,” noted McFarland. “I went down the rabbit hole as far as I could go with what the market offered to get children riding. From tricycles to bikes with training wheels, I invested more than $2,000 into products that weren’t designed with the child’s success in mind. My solution was to create something my son could begin learning two-wheeled skills on from day one, and that required separating balancing from the act of pedaling in learning to ride.”

Strider Bikes continues to blaze a trail in the U.S. market for balance bikes, building a brand as synonymous to the term “balance bikes” as Kleenex has for tissues. In recent years, Strider has grown exponentially outside of the U.S., increasing its global presence through an international distribution model. In 2018, the company expanded to Israel, India, Spain, France and Germany, for a total of over 75 countries that distribute Strider Bikes, including an ever-increasing brand presence in China. 2019 appears promising domestically, as Strider continues to increase their in-store availability in major retailers, including Target, after several years of increasing web sales through numerous online channels.

“I never envisioned this solution I was creating for my son would have grown to what it is today,” recounted McFarland. “Now that I have seen how an amazing first-bike experience can impact a child’s current and future success, I don’t want to stop. So long as training wheels still exist – which severely hinder the learn-to-ride process – we’re keeping the throttle pinned.”



Strider creates and inspires future generations of riders by giving children as young as six months old the best first-bike experience. Strider Bikes revolutionized the bike’s design to develop a child’s balance first and pairs each balance bike with a proven learn-to-ride process. Children across the globe are starting on a Strider Bike and becoming two-wheeling virtuosos – before they’re out of diapers.

Founded in 2007, in Rapid City, South Dakota, Strider has sold more than 2 million bikes and is distributed in more than 75 countries. Visit, Facebook or Instagram.

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