Toddlers Learn To Love Cycling Alongside the Pros at Each of Six Stage Finishes and Finish Festival in Downtown Denver August 18-26

Rapid City, SD (August 6, 2012) — Strider Sports International, the world’s premier manufacturer and marketer of children’s no-pedal balance bikes, is bringing Strider Racing® to downtown Denver, Colorado on August 26th and Adventure Zones to every stage of the USA Pro Cycling Challenge August 18-26.

The STRIDER™ Adventure Zone gives kids 18 months to five years old a chance to test ride a STRIDER, play with other kids, and develop balance and coordination in a STRIDER-designed area. This safe and friendly environment encourages kids to explore mobility on two wheels and experience the challenge and thrill of riding a STRIDER on unique terrains and obstacles.

Find an Adventure Zone at each stage along the race route: Durango, August 18-19; Telluride, August 20; Crested Butte, August 21; Aspen, August 22; Beaver Creek, August 23; Colorado Springs, August 24; Boulder, August 25; and downtown Denver for the finish August 26.

On Sunday, August 26th at 11:00am, the Adventure Zone becomes the STRIDER Cup race course. Fast five-year-olds will kick off the racing at 11:00am, followed by the fearless four-year-olds at Noon. The three and two-year olds will get their chance on the track at 1pm and 2pm, respectively. The top three finishers in each heat will receive a medal. All participants will receive a ribbon and customized number plate. No registration fee required.

The USA Pro Cycling Challenge is expected to be the largest spectator event in Colorado history and one of the largest sporting events to ever take place in the United States. For seven consecutive days, 135 of the world’s top athletes will race 683 miles through the majestic Rockies — reaching higher altitudes than they’ve ever had to endure — more than two miles in elevation.

Strider Sports International CEO Ryan McFarland says, “The USA Pro Cycling Challenge is a natural fit to help promote Strider Cup Racing and the Strider Adventure Zone program. Showcasing Strider Racing next to the fastest road cyclists in the world is truly an honor for us. We know the passion and determination on display from every pro rider in the race will rub off on our young racers, showing them how much you can do on two wheels!”

For more information, visit www.StriderRacing.com or www.ProCyclingChallenge.com.

About Strider Racing ®
The Strider Cup™ racing events are play experiences designed to let toddlers and young kids age 18 months to five years old explore the world on two wheels. Whether it is test riding a STRIDER™ No-Pedal Bike for the first time or racing STRIDERS on a dirt track with other toddlers, these events have something for every family interested in giving their child a head start. Balance, coordination, and confidence all develop naturally when children experience group play and friendly competition on STRIDER Bikes. For more information, visit http://www.StriderLife.com.

About USA Pro Cycling Challenge
Breathtaking altitudes, treacherous climbs and 135 of the world’s best riders. It was the most challenging race ever held on American soil. The inaugural USA Pro Cycling Challenge was the most demanding bike race ever held on American soil, with racers experiencing breathless altitudes, day after day. The race will again be one of the biggest and best races in the world with an anticipated one million spectators on site and 25 million viewers through broadcast partners, NBC and Versus. For more information, visit http://www.usaprocyclingchallenge.com.

About Strider Sports International, Inc.
Strider Sports International, Inc. designs efficient, no-pedal balance bikes that encourage Toddlers to ride, learn, and explore the world on two wheels. Founded in Rapid City, South Dakota in January 2007, Strider Sports is a company full of passionate riders of dirt, mountain, street, and road bikes. At Strider, we love riding bikes, and we love inspiring kids to ride. Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children. The goal of Strider Sports is to simplify a bike to its essence, so that proper size, weight and ease-of-use combine to eliminate any fear of riding; instilling confidence in young new riders. The patented STRIDER™ No-Pedal Balance Bike is now distributed in over 35 countries. To learn more and to find STRIDER Bikes in your area, visit http://www.StriderBikes.com.